Frequently Asked Questions

We help creators of any size monetize their audience. By signing up with Word on the Block, you’ll receive instant access to exclusive deals found on our site.

• Youtube
• Twitch
• TikTok (Coming August 2022)

• Sign up for WOTB
• Add your Twitch or YouTube Live account name so our system can track your videos and your PayPal email so you can receive your payment
• Pick a campaign your audience will like and click the “start promoting” button
• Add the overlay to your videos and place the link to the product in your chat using NightBot
• Start hyping up the brand!

• Sign up for WOTB
• Add your Twitch or YouTube Live account name so our system can track your videos and your PayPal email so you can receive your payment
• Pick a campaign your audience will like and click the “start promoting” button
• Add the provided video clip with a personalized audio you record to the first 2 minutes of your videos and place the products link as a pinned comment
• Start earning!

30 second long at most

Every other minute for 30 seconds

Every 10 minutes with at least 15 lines in between each promotion

Use video here

Head to the campaigns page and browse the available campaigns. Find a campaign you like and click more details. You should be taken to the campaign requirements page, where you can see what’s expected of you for this promotion. When you’re ready to start, click the “Start Promoting” button found at the bottom of the page.

A Branded Overlay deal is a deal only meant for creators who live stream. This means it is only available for Twitch and YouTube Live. For these campaigns we expect you to place a browser overlay with an ad on your stream and a bot in your chat that promotes the products link. Streams must be longer than 30 minutes to count.

An Ad Read deal is a deal only meant for creators who post YouTube videos. Videos must be longer than 3 minutes to be eligible. This means it’s only available for YouTube creators who make long form videos, not on live streams or short. For these campaigns we expect you to record an audio clip and place this audio clip and a video file we provide you with on your videos. It must be shown within the first 2 minutes of your video. You must also place the products link as a pinned comment.

WOTB tracks how many people see the ads shown on your videos by manually verifying each video and using YouTube and Twitch API to provide us with the exact number of views each video has received. We then track how many people click on the link in your bio

We have automated payments using paypal or venmo. All you need to do is add your paypal email or venmo phone number on the Edit Account page and you’re good to go. After ending a campaign, you can also cash out on the Edit Account page using the “Withdraw Money” button found near the top of the page.

A cap is an initial max number of views we want from you for each campaign. This is used to test if your audience is actually interested in the products before funneling you a bunch more money. Your caps can be extended if you perform well.

Caps are extended based on performance, more specifically your unique click through rate (UCTR). Each campaign has a preferred number of clicks they’d like to receive per thousand views and if your UCTR is above that number you’ll be allowed to extend deals. Extensions can continue until the campaign is out of budget or you drop below the preferred UCTR. We only count unique clicks so please don’t try and abuse the system, it won’t work!

Click Through Rate is the number of people who click on your product links divided by the number of people who watched your video. For example if you have 100 views and 10 people clicked on the link, that's a 10% CTR.

If your CTR is higher, it means more of your fans are interested in the brand partner. Brands love this, which means they want to find people who are seeing higher CTRs and extend those people longer. If your CTR is in the right range, you’ll be notified that the brand has offered to extend you and will keep you on as long as your CTR remains in the same range.

Accounts can be linked on the Edit Account page.

Of course! As long as you run the WOTB campaigns following the requirements of each deal, you will get paid for your deal.

We are continuing to add new deals every day, so keep checking back for more! You should also receive an email update from us when a new campaign becomes available, so be on the lookout.

Once you join the platform, we start to track your performance across campaigns. If you prove to brands that you have audiences that are engaged and interested in the brands you partner with, we will be able to demonstrate the value you provide and help negotiate higher rates going forward!

To understand how engaged your audience is with the brand, we measure both how many people click on your customized link, as well as how many people make purchases from clicking that link. To improve engagement, make sure the link is easily visible and accessable. Additionally make sure to hype up the brand so your audience wants to buy!